5 Key Elements to an Effective Instagram Marketing Strategy

It is essential to have a clearly defined and documented strategy in place to ensure that your business succeeds with social media marketing. Most marketers and businesses don't have a written plan. Instead, they create content as needed, then post it and wait for positive results. A recent survey found that half of marketers have difficulty developing social strategies to help them achieve their business goals. Individuals who lack the knowledge to create a social strategy are missing a great opportunity to stand out from the rest of their peers on social media platforms.

1. Make an Audience Persona

Your best way to market your company on Instagram is to reach out to your followers. It is crucial to create an audience persona if you don’t know who you should target. Audience personas represent your audience's specific demographics. They include their fears, desires, behaviors and needs. Your organic Instagram growth will be easier if you know your audience.

2. Competitor Research

Researching your competitors is a great way to find out what they are doing and how you can incorporate it into your Instagram marketing strategy. Start by compiling a list up to five of your competitors. Analyze their marketing strategies and determine how successful they are. Find out how many followers they have and how often they post. You should also check what type of content they are posting, the context and how they respond. Engagement is the most important activity you can check. Although page admins may not be able to calculate engagement rates for specific updates, you can see what they are seeing. If you look at 30-40 Instagram updates from a competitor, divide the total engagements by the absolute amount of fans. This formula can be applied to all social media files of your competitors. The calculation's purpose is to provide you with a broad picture of your competitors and allow you to compare your similarities and differences. You may need to hire a social marketing company to assist with your Instagram growth.

3. Create A Content Strategy

Context and social media go hand-in-hand. Social media is meaningless if it lacks context. Without social media, your content will remain unknown. Both can be used to convert and reach your expectations. Social media content strategies should consider three important components: frequent posting, post time and type of content. Your Instagram page will be able to post different types of content depending on its context and form. The form refers to the way you present that information using text, images or videos. Your company's voice should be reflected in your context. It's easy to determine if your content should have a serious, humorous, educational, or detailed tone. Numerous studies have shown that social media posts should be made at a time that is positive for the outcome. However, these studies can be used as guidelines and not rules.

4. Assign Roles

It improves productivity and avoids confusion. Although things may seem messy at first glance, your team will soon understand their roles and what they should be doing as the time passes. When each player on the team knows what they are supposed to do, you can plan the execution process. This plan can be made weekly or daily. Avoid making monthly plans as many things can change and you and your team will be slower to adapt to new changes. Active Collabo and Basecamp can be used to organize your team and assign tasks.

5. Analyze the data

Analytics are one of the most important aspects to focus on when you want to improve your Instagram marketing strategy. Analytic tracking gives you a clear picture about which promotions and content work. This allows you to make improvements and adjust for better results.

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